Would like to travel to Italy? Connectivity cannot be overlooked whether you are touring the Roman streets, enjoying a pasta dish in Florence or just sunbathing on the Amalfi coast. Having a local SIM or eSIM could be one of the best means to have smooth communication while on your trip.

This extensive manual will cover all pertinent information on Italy Vodafone SIM cards and Vodafone Italy eSIMs in Italy such as coverage, cost, and activation process among other things.

Italy Vodafone SIM Card & eSIM

1. Quick Facts about Vodafone

Vodafone Italy is a subsidiary of Vodafone Group, one of the largest mobile network operators in the world. Established in 1995 with over 29 million mobile subscribers; it is the second largest mobile operator in Italy by market shares.

Here are some quick facts about Vodafone Italy:

  • Founded: 1995
  • Headquarters: Milan, Italy
  • Parent company: Vodafone Group
  • Customers: Over 29 million mobile customers
  • Market share: 2nd-largest mobile operator in Italy
  • Network: 4G and 5G coverage across Italy

Vodafone Italy offers a wide range of mobile services, including voice, data, and SMS. It also offers a variety of value-added services, such as TV, music, and gaming.

Vodafone Italy is a major player in the Italian telecommunications market and is committed to providing its customers with the latest and greatest mobile services.

vodafone italy logo

2. Why Vodafone When You’re Exploring Italy – Coverage and Speed

Having reliable network coverage is particularly important when one travels to a foreign country. Vodafone stands out in this regard, enjoying extensive nationwide coverage in Italy.

2.1. Vodafone Coverage in Italy

Italy Mobile Operator Coverage
Italy Mobile Operator Coverage

According to the Opensignal Mobile Network Experience Report for Italy, Vodafone has the best overall coverage of the five national operators, with a score of 7.9 out of 10. Here, this is derived from the amount of duration that a user spends with a 4G or 5G connection.

Vodafone has the best 5G coverage, with a rating of 8.9 out of 10. This is calculated based on the number of places where a user sees a 5G signal.

Overall, Vodafone’s coverage in Italy is very good. But there are places where coverage is spotty. Rural areas and mountainous terrain, for example. Here is a summary of Vodafone’s coverage in Italy, based on the Opensignal report:

  • Overall coverage: 7.9 out of 10
  • 4G coverage: 9.7 out of 10
  • 5G coverage: 8.9 out of 10

In the case of Vodafone in Italy, it is essential to take a look at the coverage chart and figure out whether there is good coverage in places where you plan to make/receive calls.

2.2. Vodafone Speed 

Italy Mobile Operators Speed
Italy Mobile Operators Speed

According to the Opensignal Mobile Network Experience Report for Italy, Vodafone has the fastest average overall download speeds of all five national operators. In general, Vodafone’s speeds in Italy are very good. Nevertheless, in some places, the speeds might be slow, especially in sparsely populated regions and mountainous terrains.

Here is a summary of Vodafone’s speeds in Italy, based on the Opensignal report:

  • Average download speed: 37.2 Mbps
  • Average upload speed: 11 Mbps

Before using Vodafone in Italy, checking the speed map should tell you the kinds of speeds that you will get from using your phone in certain areas.

Speeds can change on different occasions as a result of a few variables, like the time of day, the number of users in a network, or the devices you are using.

3. Vodafone Connectivity Options for Travelers to Italy

Connectivity Option Description
Vodafone Tourist SIM This SIM card is designed for tourists and offers a variety of plans to choose from, ranging from 1 GB to 100 GB of data. All plans include unlimited voice and SMS.
Vodafone Travel Pass This pass gives you access to Vodafone's mobile network in over 40 countries around the world, including Italy. You can purchase a pass for 1 day, 7 days, or 30 days.
Vodafone Pocket WiFi This is a portable Wi-Fi hotspot that you can rent from Vodafone. It allows you to connect up to 10 devices to the internet at the same time.

Here are some additional things to keep in mind when choosing a Vodafone connectivity option for Italy:

  • When visiting Italy and your duration is just a week, the Vodafone tourist SIM can work well for you.
  • For example, a stay of one month or so could look at the Vodafone Travel Pass, and the Vodafone Pocket WiFi.
  • The Vodafone Travel Pass will be suitable where you intend to visit other countries in Europe.
  • Vodafone Pocket WiFi enables multiple connections of several devices to the internet simultaneously.

4. Best Vodafone SIM Cards for Tourists & Cost

Vodafone Holiday SIM and Vodafone Dolce Vita which grant generous data allowances and local calls are perfect for tourists. The SIM card usually has a validity of about thirty days and is activated on arrival at the airport.

Vodafone SIM Plan Price Data Local Calls Messages Validity Total Cost (USD)
Vodafone Holiday SIM ~ 30 USD 2 GB in 4G speed 300 minutes 300 SMS 30 days ~ 30 USD
Vodafone Dolce Vita ~ 15 USD 100 GB in 5G 200 minutes 200 SMS 30 days ~ 15 USD

5. Does Vodafone Support eSIM in Italy?

Yes, there is support for eSIM in Vodafone, Italy. Currently, Vodafone Italy does not provide an eSIM for tourists.

There is a digital solution that will offer a good experience if your device can support eSIMs. eSIM’s provide ease, flexibility, and switching between different networks without swapping of physical SIMS cards.

Your device manufacturer is supposed to provide you with the required steps for activating a Vodafone eSIM or contact Vodafone customer support.

6. Where can You Buy a Italy Vodafone SIM Card and eSIM?

If you’re traveling internationally and need cellular service, purchasing a Italy Vodafone SIM card or eSIM is a convenient option to consider. Where can you buy a Italy Vodafone SIM card and eSIM?

6.1. Where to Buy Vodafone SIM for Italy?

Here are some options for buying a Italy Vodafone SIM card in Italy:

  • Vodafone stores – Vodafone has its own retail stores located throughout Italy where you can purchase an Italy Vodafone SIM card. Look for Vodafone Store locations.
  • Mobile phone carrier stores – Major mobile carriers in Italy like TIM and WindTre also often sell Vodafone SIM cards in their stores.
  • Tobacco shops/tabacchi – Many tabacchi (tobacco shops) in Italy are authorized sellers for major carriers like Vodafone. They usually have SIM cards available.
  • Convenience stores – Larger convenience store chains like SisalPay and SnaiPoint may carry Vodafone prepaid SIM cards.
  • Online – You can order an Italy Vodafone SIM card online from the Vodafone Italy website for delivery. eSIM activation can also be done online.
  • Airports – Major airports in Italy usually have Vodafone kiosks or sales points where you can purchase a SIM upon arrival.
  • Supermarkets – Larger supermarket chains may have a mobile phone area where Vodafone SIMs can be purchased.
vodafone italy store
Vodafone Italy Store

So in summary, the best options are Vodafone stores, mobile carrier stores, tobacco shops, convenience stores, or online ordering to get a Italy Vodafone SIM card or activate an Vodafone Italy eSIM when visiting Italy. Make sure to have your passport for ID.

6.2. Where to Buy Vodafone eSIM in Italy?

Vodafone Italy eSIMs can be requested directly online at the time of purchase of your offer or in-store for €1( ~ 1 USD). In stores, it is also possible to replace the physical SIM card with a digital one.

If you want to buy before going to Italy, you can buy Italy eSIM from italy-esim.com. Explore our wide range of flexible eSIM plans for 3, 5, 7, 10, 14 and more days. Unlimited call and text options were also available. Compatible with 200+ devices including all major iPhone and Samsung models.

Leave your physical SIM behind, travel light with a digital SIM from Italy-esim.com!

7. How to Activate Vodafone SIM/eSIM in Italy?

Enabling your Italy Vodafone SIM card/eSIM is pretty simple. Depending on your chosen option, follow the relevant steps below:

7.1.How to Use Vodafone SIM Card in Italy?

Insert the order/practice code you received via email and/or SMS, your Tax Code, or your VAT number (used for subscribing to the service) to activate the SIM card of your Vodafone Station.

If you do not have the order/practice code, contact Customer Service.

7.2. How to Activate Vodafone Italy eSIM?

Vodafone Italy eSIM is equipped with a QR Code, PIN code which you can also subsequently change from your smartphone settings, and PUK. On scanning this QR code on your device, you shall be able to download the same eSIM profile on your smartphone (which would have been equivalent to inserting a physical SIM into such a device) and begin using Vodafone’s connectivity services.

  • Once you have installed your Vodafone eSIM, go to your phone settings and look up your ICCD.
  • But you should look for your EID under the settings of your device after the eSIM profile is installed or even on a box of your device during first use.

Whenever there are problems during this activation period, stick to the guidelines that Vodafone provided and reach out to their customer service.

8. Italy Vodafone Call & SMS Rates

You must be aware of the call & SMS rates so that you can plan your expenditure well when using a Vodafone SIM or eSIM. Here are some standard rates for Vodafone in Italy:

Call & SMS Rates (USD) Italy
National calls to landlines $0.19 per minute
National calls to mobiles $0.19 per minute
National SMS $0.19 per SMS
International calls to landlines Starting at $0.29 per minute
International calls to mobiles Starting at $0.39 per minute
International SMS Starting at $0.19 per SMS

This is the reason why one should find out the current charges of the service providers to make calls or send text message.

9. Useful USSD Codes for Vodafone SIM/eSIM

If you want to know how many minutes, SMS, and GB you have left:

10. How to Top-up Vodafone SIM/eSIM

This means that one needs to recharge Italy Vodafone SIM card/eSIM when the credit balance runs dry so as not to disrupt connectivity. Here’s how you can recharge your Vodafone account:

  1. Vodafone Website: Visit the official Vodafone Italy website, for instance, and top up prepaid credit with the use of a credit or debit card.
  2. Vodafone Stores: Also, you may go to a nearby Vodafone shop, for it has diverse means of payment including mobile money that can be easily used in recharging for your prepaid phone credit.
  3. Recharge Vouchers: Now you can buy a recharge voucher from numerous authorized resellers in Italy and add more credit to your account.
  4. By phone: To top up in Italy, call 190 from your Vodafone phone. 

Please always try to check your credit balance and recharge in advance so as not to affect services.

11. FAQs about Vodafone in Italy

Q: Can I use my Vodafone SIM card or eSIM outside of Italy?

A: Yes, Vodafone offers international roaming services, allowing you to use your SIM card or eSIM in many countries worldwide. However, roaming charges apply, so it’s important to check the rates and activate an appropriate plan before traveling outside of Italy.

Q: What should I do if I lose my Vodafone SIM card or eSIM?

A: If you lose your Vodafone SIM card or eSIM, contact Vodafone customer support immediately to report the loss and request a replacement. They will guide you through the necessary steps to ensure your account’s security and assist with obtaining a new SIM card or reactivating your eSIM on a new device.

Q: Can I keep my Italian Vodafone number after leaving Italy?

A: If you wish to keep your Italian Vodafone number after leaving Italy, you may be able to do so depending on your specific circumstances. Contact Vodafone customer support for detailed information and assistance.

12. Final Words

Vodafone SIM cards and eSIMs allow connectivity while traveling around Italy. It offers great coverage, fast speeds, and plans for easy communication. Activation is simple via SIM or eSIM. Check rates, top-up options, and USSD codes for a pleasant experience. With Vodafone in Italy, you’ll feel assured of connectivity wherever you go.